Ask yourself, why should I put up resource intensive, bandwidth hogging videos on my website when I can convey the same message by image or text to my visitors? But before you answer that, think about this:
Pictures say a thousand words->figuratively.
Videos say a billion->literally!
Videos on your website, are an option not to be discounted as just another ugly way to make your site busy. Accept them as a tool to offer your visitors with an interactive introduction, navigation guideline or another effective method to promote your product or service. People will appreciate you talking to them in person, rather than reading your pompous self reviews by pages and pages of articles. When people see you talking to them via the medium of video, you have a better option of enticing them again and again.
“Naa, I am OK with text and graphics, take your video lecture somewhere else”
Think about it again. Accept it. Graphics, photos, images, text, all have their own limitations:
* using words, the best you can do is describe something and leave the readers to create an imagery of the product/service being advertised.
* Image and photos can only showcase a limited aspect of the product or service, maybe a 2D or a best a 3D impression of it.
However, once a video is brought into the picture, the whole scenario changes. You will be offered an opportunity to showcase your product using all means possible, from a simple demonstration of its working ability, to a practical real life use of it. Your visitors see the your offering in a production environment.
Let me illustrate; say you run a website about promoting your own software. As much as you describe it using words, or put up screenshots of the software in use, there are bound to be countless individuals who would not be able to comprehend what the paragraph describes or the screenshot depicts. But once the entire process is put up on a video with step to step guidelines and tips on software functionality, your visitors can immediately grasp the ability of the software and its functions. Moreover, if something tends to be confusing, you can just rewind the video and see it over and over again.
This concept will work for virtually all online niches. Describe your products and services using the medium of videos and see your websites popularity grow. Once the website is successfully set up, you will be able to appeal to many of your website visitors. People have grown tired of reading pages after pages of text… a video describing the same product would have a far better response.
Put up a video on your website today, sit back and enjoy the visitor appreciation.
What are your thoughts on this? Do you agree? Have you put up videos? Feel free to comment below.